Title: Electracy: Gregory L. Ulmer’s Textshop ExperimentsAuthor: Gregory L. Ulmer; Craig Saper and Victor Vitanza, eds. Series: Critical Studies in the HumanitiesImprint: The Davies Group, Publisherssoft cover352 pp.USD 32.00 ISBN 978-1935452507January 2015In this important volume of previously uncollected essays, Gregory L. Ulmer theorizes the shift from print-literacy to electracy. Ulmer challenges his readers to do for this mode what Plato and Aristotle did for literacy: to invent the rhetoric, workings and categorical order of electracy. In responding to this shift, Ulmer mines and rereads the history of the avant-garde arts as a liberal arts mode of research and experimentation, and, in that sense, one can read this volume as a set of instructions to try to compose, read, and think in the electracy mode.“Gregory L. Ulmer is at the forefront of thinking about new cultural formations as the paradigm of literacy converges with digital culture.” His work on electracy is “central to contemporary thinking about the future of writing, of schooling and paradigms of learning, the dynamics of creativity and the poetics of invention,” and, Ulmer offers “a barometer and force of cultural change,” taking the “very notion of creativity into the twenty-first century.” — Darren Tofts, Professor of Media and Lisa Gye, Senior Lecturer in Media, Swinburne University of Technology Gregory L. Ulmer’s work offers “a full, rigorous, and perceptive reading of my published work, from the earliest to the most recent. Gregory Ulmer’s interpretation is at once subtle, faithful, and educational, and would be of immense use for this alone . . . . [I read Ulmer] with recognition and admiration.” — Jacques Derrida (on Applied Grammatology)Table of ContentsPrefaceAcknowledgementsChapter One: Barthes’s Body of KnowledgeI. The Biographeme 1; II. Theoretical Art 3; III. The Sting 8; IV. For a New Academic Writing 13Chapter Two: Textshop for Post(e)pedagogyLec(ri)ture 18; Models 25; As-sign-ments 32Chapter Three: Teletheory: A MystoryThe Future of Theory 47; A Promising Essay 52; Narrative Explanation 57; Theory Diegesis 64; The Pensive Essay 71; To Be Continued 78Chapter Four: Textshop for Psychoanalysis: On De-Programming Freshmen PlatonistsI. The Humanities Laboratory 83; II. Surrealism as Invention 85; III. Assignments 89; IV. Evaluation 93; V. Mystory (The Subject of Knowledge) 96Chapter Five: The Heuretics of Alice’s ValiseChapter Six: The Spirit Hand: On the IndexChapter Seven: One Video Theory (Some Assembly Required)Against explanation 139; The television set 140; “Believe it or not” 141; Mythologies 142; The public sphere 144; Grammatology 146; The subject of television 149; Alienation 151; Memory television 154; Out of the fly-bottle 157 Chapter Eight: The Object of Post-CriticismCollage/Montage 163; Grammatology 167; Allegory 176; Parasite/ Saprophyte 182Chapter Nine: The Making of “Derrida at the Little Bighorn”: An InterviewChapter Ten: The Internet and Its DoubleVoice in Electracy 213; The Cough 213; Mise-en-abyme 215; The Donor 217; Gift 222; Mourning 225; The Abject 228; Imaging 231Chapter Eleven: Choramancy: A User’s GuidePart One: The Image Crisis 235; Part Two: Consulting the Zone 249; Part Three; Miami Ad-Vice 261; Part Four: Drawing Conclusions 271Chapter Twelve: Handbook for a Theory HobbyChapter Thirteen: Emergent Ontologies: A Lecture by Gregory UlmerIndexThe EditorsGregory Ulmer is Professor of English and Media Studies at the University of Florida, and Coordinator of an experimental consultancy—the Florida Research Ensemble. His books include Applied Grammatology, Teletheory, Heuretics, Internet Invention, Electronic Monuments, Avatar Emergency, and Miami Virtue among others.Craig Saper Professor and Director of Language, Literacy, & Culture Doctoral Program at the University of Maryland Baltimore County (UMBC). He is the author of Networked Art (2001), Artificial Mythologies (1997), Imaging Place (2010, and Intimate Bureaucracies (2011). His publications on Gregory L Ulmer’s work include chapters in New Media/New Methods (2008), The Illogic of Sense (2008), and articles in Visible Language, Rhizomes, Enculturation, and the Journal for Cultural and Religious Theory.Victor Vitanza Victor J. Vitanza is Professor English and Rhetorics at Clemson U. He is also Professor of Rhetoric and Philosophy (The Jean-François Lyotard Professor ) at The European Graduate School, Saas-Fee, Switzerland, Division of Media and Communications. He is the editor of PRE/TEXT: The First Decade. Pittsburgh (U of Pittsburgh P, 1993), the author of Negation, Subjectivity, and The History of Rhetoric (SUNY P, 1997), editor of Writing Histories of Rhetoric (SIUP, 1994, 2013), and CyberReader (Allyn & Bacon/Pearson, 1996, 1998, 2005), and author of Sexual Violence in Western Thought and Writing: Chaste Rape (Palgrave, 2011), along with numerous chapters in books and articles in journals. His most recent book in production, Chaste Cinematics (Punctum Books). He is the Publisher and Editor of PRE/TEXT: A Journal of Rhetorical Theory (1980- ). His present project is a book and film: The working title of the book is A Re-thinking of Historiographies (of Rhetorics) as Atemporal, Anachronistic Post-cinematic Practices (with a complementary DVD film, on location in Sicily and Turkey). He has established St. Vitus Pictures, a non-profit film production company for the film.